Author Archive
Copywriting – Features or Benefits?
Posted by: | CommentsSubtitle: Productivity enhancements by text expansion.
From the very first marketing course that I ever attended (many years ago) the difference between features and benefits of any product or service has always been pushed as one of the most important thing is to understand about effective marketing copy writing. It’s a concept which is relatively easy to understand in principle. But, it is remarkably difficult to apply in practice-particularly in relation to your own service or product.
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Is your Site Design working for You and your Visitors?
Posted by: | CommentsIf you are the owner of a web site, and seriously interested in making it achieve tangible results for your business, I can almost guarantee that you will find at least one idea to implement from each of the 10 Chapters in this book. Even if you have entrusted your site design to a graphic designer, “Save the Pixel” will give you the ability to get the best possible value from your expenditure on your site design.
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Planning for Valentine’s Day
Posted by: | CommentsI just received what is probably the first of many Valentine’s Day promotion. It came in the form of an email from Apple to my iPhone. The promotion’s subject line is “Show the Love. Give iPod Nano this Valentine’s Day“
The email offers me free engraving of an iPod, gives me links to a Valentine’s Gift List from the Apple Shop and explains why an iPod as a gift will bring me adoration from the recipient.
I’m telling you all this, not because of any promotion of Apple, but because the email reminded me that all big businesses will have decided on their Valentine’s Day promotions month’s ago… and you’ll start seeing them rolled out them over the next four weeks or so.
The question is, have you got a Valentine’s Day promotion planned?
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Looking for regional on-line advertising sites?
Posted by: | CommentsA colleague shared this link with me earlier today. Apart from the fact that the page lists what would have to be close to all on-line Newspapers in Australia, it struck me that if you wanted to target a particular region for any reason, this page would be a good starting point!
The same site actually lists Newspapers from around the world (on-line versions)… See the full list here.
Your Site Bounce Rate – What is it, How to Reduce it.
Posted by: | CommentsOf course you’re using Google Analytics to analyse traffic to your site, aren’t you! And you are checking the Analytics report regularly.
But, do you know what the reported “Bounce Rate” means?
It’s quite simple really, but also very telling… the bounce rate is the percentage of visitors who only read the page that they saw when they arrived at your site. In other words, a bounce rate of 56.4% means that 56 out of each 100 visitors to your site do not click on any links on your site!
