Archive for Basics
Your Site Bounce Rate – What is it, How to Reduce it.
Posted by: | CommentsOf course you’re using Google Analytics to analyse traffic to your site, aren’t you! And you are checking the Analytics report regularly.
But, do you know what the reported “Bounce Rate” means?
It’s quite simple really, but also very telling… the bounce rate is the percentage of visitors who only read the page that they saw when they arrived at your site. In other words, a bounce rate of 56.4% means that 56 out of each 100 visitors to your site do not click on any links on your site!
How to find related web sites
Posted by: | CommentsIt is often useful to find other sites which are related to one which is of interest to you. In particular, you should be aware of what sites are considered to be related to your own site(s). If you know what sites are related to yours you’ll have an understanding of the types of sites which are linking to your site.
You can easily find related sites by using Google. For example, to find sites related to this site, I would enter related:www.ebiz4results.com as a Google search phrase.
Armed with this information you can refine your development of inbound links, and gain a greater understanding of the nature or context, of your visitors.
Standardising your site’s URL
Posted by: | CommentsIn the early days of the Internet virtually all site URLs were preceeded by “www” — even today many casual users of the Internet will add the www to a URL, perhaps believing that this designates the “World Wide Web”.
However, most modern sites make the prefix optional. For example, both http://www.ebiz4results.com and http://ebiz4results.com are valid URLs for this site.
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Crafting your Unique Selling Proposition
Posted by: | CommentsFirst things First … Target Your Niche
No matter what you have to offer the marketplace, you must learn that the most successful businesses don’t try to be something for everyone. Instead they focus in on a narrow subject area – a niche. No matter what you are selling (whether it be a product or a professional service), you need to target your niche.
At first glance, it may seem like offering a product or service that is appealing to everyone will generate more sales than one geared toward a smaller group of people. But, the fact is this concept rarely, if ever pans out.. Instead, what you need is to focus on solving a specific problem. Usually the more specific the better.
Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it enough, it won’t be the right message, at the right time, for anyone. Try to remember that and apply it in everything you do related to your business – it’s a golden rule of marketing.
