Archive for Marketing
Copywriting – Features or Benefits?
Posted by: | CommentsSubtitle: Productivity enhancements by text expansion.
From the very first marketing course that I ever attended (many years ago) the difference between features and benefits of any product or service has always been pushed as one of the most important thing is to understand about effective marketing copy writing. It’s a concept which is relatively easy to understand in principle. But, it is remarkably difficult to apply in practice-particularly in relation to your own service or product.
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Is your Site Design working for You and your Visitors?
Posted by: | CommentsIf you are the owner of a web site, and seriously interested in making it achieve tangible results for your business, I can almost guarantee that you will find at least one idea to implement from each of the 10 Chapters in this book. Even if you have entrusted your site design to a graphic designer, “Save the Pixel” will give you the ability to get the best possible value from your expenditure on your site design.
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Planning for Valentine’s Day
Posted by: | CommentsI just received what is probably the first of many Valentine’s Day promotion. It came in the form of an email from Apple to my iPhone. The promotion’s subject line is “Show the Love. Give iPod Nano this Valentine’s Day“
The email offers me free engraving of an iPod, gives me links to a Valentine’s Gift List from the Apple Shop and explains why an iPod as a gift will bring me adoration from the recipient.
I’m telling you all this, not because of any promotion of Apple, but because the email reminded me that all big businesses will have decided on their Valentine’s Day promotions month’s ago… and you’ll start seeing them rolled out them over the next four weeks or so.
The question is, have you got a Valentine’s Day promotion planned?
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Ask Mr Video
Posted by: | CommentsIt is virtually mandatory that you use the power of video’s in your Internet Marketing strategy. In addition, creating and selling videos related to your business can be a valuable adjunct to your primary business. This post will point you in the direction of a useful resource to help you down this path.
Impact Web Audio Reviewed
Posted by: | CommentsI can assure you from personal experience that Impact Web Audio is the easiest way to add Professional sounding audio to your web sites.
The software does exactly what it claims and is dead easy to use. Until I found this software I wasted hundreds of dollars on Web based “services” which were always difficult to use and required constant attention to make sure they were working. In fact, they were so costly and prone to problems that I stopped adding audio to my sites, even though my testing showed that adding audio increased my sales!
Adding professional grade streaming audio to your site is virtually guaranteed to grab the attention of your visitors and greatly improve the number of those visitors who will take the action that you are seeking.
Read the full story about Impact Web Audio
