Archive for advertising
Copywriting – Features or Benefits?
Posted by: | CommentsSubtitle: Productivity enhancements by text expansion.
From the very first marketing course that I ever attended (many years ago) the difference between features and benefits of any product or service has always been pushed as one of the most important thing is to understand about effective marketing copy writing. It’s a concept which is relatively easy to understand in principle. But, it is remarkably difficult to apply in practice-particularly in relation to your own service or product.
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Looking for regional on-line advertising sites?
Posted by: | CommentsA colleague shared this link with me earlier today. Apart from the fact that the page lists what would have to be close to all on-line Newspapers in Australia, it struck me that if you wanted to target a particular region for any reason, this page would be a good starting point!
The same site actually lists Newspapers from around the world (on-line versions)… See the full list here.
