Archive for better_marketing
The 7 Figure Code – Home Course
Posted by: | CommentsFor quite some time now I have followed Mike Filsaime, a renowned Internet Marketeer. I use several of his software products for my own and client web sites. In February, Mike and Tom Beal ran a $5,000 per seat Internet Marketing Seminar and have now released the seminar content as a 15 DVD Home Learning Course.
The Course curriculum looks awesome, and it’s being promoted by some of the other big names in the field including Rick Raddatz, Russell Brunson and Brad Callen. I also have previously bought and still use ideas and services of these guru’s.
Well it seems that the Course is stirring up some heavy interest — in fact, 2,534 copies were sold in just 7 days after the launch! Why is this relevant? Just because the Course is a blow-by-blow account of how to create and run a million dollar a year Internet business… and the Course leaders have generated over $2 million in sales of this product in just 7 days. I guess that it’s reasonable to assume that they do really know what they, and the panel of experts they bring together, know what they are talking about!
As always, the pricing of the Course is heavily discounted during the “launch” phase which is still only in its second week. So I strongly recommend that you read all about the Course and grab a copy before the price goes up.
Newsletter – Home Based Internet Business
Posted by: | CommentsOne of my websites is Online4Results which is targeted at people who want to make money online without necessarily having an “off-line” business. It provides a gateway to many different methods which can be used to make money from the internet including affiliate programs, pre-build web sites and more.
Whilst this is a bit off-topic (these posts are targeted at owners of small businesses who want to get results from the internet) the Newsletter which I send out every few days contains hundreds of tips and ideas which can be applied to any web site or internet promotion.
I suggest that you get this newsletter using the Free Signup form on the right.
Crafting your Unique Selling Proposition
Posted by: | CommentsFirst things First … Target Your Niche
No matter what you have to offer the marketplace, you must learn that the most successful businesses don’t try to be something for everyone. Instead they focus in on a narrow subject area – a niche. No matter what you are selling (whether it be a product or a professional service), you need to target your niche.
At first glance, it may seem like offering a product or service that is appealing to everyone will generate more sales than one geared toward a smaller group of people. But, the fact is this concept rarely, if ever pans out.. Instead, what you need is to focus on solving a specific problem. Usually the more specific the better.
Marketing is all about being at the right place, at the right time, with the right message. If you try to be there for everyone, your message will become diluted. And if you dilute it enough, it won’t be the right message, at the right time, for anyone. Try to remember that and apply it in everything you do related to your business – it’s a golden rule of marketing.
