Archive for Marketing
Copywriting – Features or Benefits?
Posted by: | CommentsSubtitle: Productivity enhancements by text expansion.
From the very first marketing course that I ever attended (many years ago) the difference between features and benefits of any product or service has always been pushed as one of the most important thing is to understand about effective marketing copy writing. It’s a concept which is relatively easy to understand in principle. But, it is remarkably difficult to apply in practice-particularly in relation to your own service or product.
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Ask Mr Video
Posted by: | CommentsIt is virtually mandatory that you use the power of video’s in your Internet Marketing strategy. In addition, creating and selling videos related to your business can be a valuable adjunct to your primary business. This post will point you in the direction of a useful resource to help you down this path.
