Of course you’re using Google Analytics to analyse traffic to your site, aren’t you! And you are checking the Analytics report regularly.

But, do you know what the reported “Bounce Rate” means?

It’s quite simple really, but also very telling… the bounce rate is the percentage of visitors who only read the page that they saw when they arrived at your site. In other words, a bounce rate of 56.4% means that 56 out of each 100 visitors to your site do not click on any links on your site!

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